Innovation Lab

The recipes we got wrong, on purpose.

Every product on our shelf started as a problem. We document our prototypes — including the ones we scrapped — because the lab is the story.

Product Evolution Timeline
  1. 01
    Idea

    A customer comment, a chef's note, a fruit-market observation.

  2. 02
    Research

    We study ingredients, freezing science and flavour chemistry.

  3. 03
    Prototype

    A small batch — sometimes hideous, often surprising.

  4. 04
    Testing

    Internal panel, blind tasting, customer feedback at Pop Panda Go.

  5. 05
    Improvement

    Tweak ratios, swap stabilisers, simplify the label.

  6. 06
    Final Product

    Bottled into the freezer — or honoured in the Failed Recipe Wall.

Failed & Featured Prototypes
Papaya ↻ Iterating

Papaya Popsicle

Problem
After the batch is produced over time it becomes bitter
What went wrong
Iterating process to find out
How we improved
Yet to
Final learning
Yet to
WhatsApp